Meet PRESS Marketing’s Kit Corral

Black belt? Mastered. Front row parking? Secured. Overhand serve? Aced.

Brazilian Jiu Jitsu, lucky parking and club volleyball are just scratching the surface when it comes to the skills of PRESS’s Creative Director.

Meet Kit: Father. Problem solver. Advertising mastermind.

From completely rebranding Fitlife Foods to developing a killer campaign geared at boosting sportsmanship within the Lightning High School Hockey League, Kit’s accomplishments at PRESS far surpass the limits of success. He, however, is just one of the two minds behind PRESS.

Picture this: High school is nearing an end and it’s peak season for club volleyball. Before you know it, a friend introduces you to who, in a couple of years, would turn out to be your future wife. It was at that moment that Kit and Holly’s story began.

Flash forward to 2007 when Holly’s astounding talent for public relations turned into the launch of her very own agency, PRESS PR + Marketing. Just a short time after PRESS joined the Tampa scene as a top marketing agency, Kit’s passion for design and problem solving added icing to the cake.

“It just made sense. We are like two sides of the same coin,” said Kit. “The plan was always to partner, we just wanted a soft landing,” he added.

Kit’s fascination and talent for design and advertising emerged when he was just a teenager. After receiving a Bachelor of Fine Arts at Florida State University, Kit’s career in the industry took off. Between Tampa, Atlanta and Tallahassee, Kit utilized his advertising and design expertise working at several different agencies while building relationships with brands like AFLAC, the British Virgin Islands and Tobacco Free Florida.

“To me, it’s like solving a problem in a creative way,” said Kit.

Now business partners, Kit and Holly take their individual devotion to the marketing field and turned it into a business that dominates a competitive industry. Under their creative direction, PRESS has been able to rebrand, refurbish and reinvent world-renowned partners like Outback Steakhouse, Monin, Fitlife Foods and more brands that now connect with their audience.

Among the many, one particular partner experience that stands out to Kit is the “Check Yourself” campaign with the Lightning High School Hockey League. When the organization reached out to Kit and the PRESS team for help, they were struggling with a high rate of poor sportsmanship. The entire PRESS team worked to redirect the program’s indifferences and let the stats speak for themselves.

“Our goal was to take their negative energy and turn it into positive play,” said Kit. “We knocked it out of the park.”

Although PRESS continues to form coveted partnerships with both national and local brands, one thing that Kit hopes to always remain the same at the office is the small, family-like environment.

“I don’t want us to be a huge agency. I don’t want to lose that small, fun, friendly vibe,” Kit said. “I love where we’re at now.”