While most look forward to their Spotify Wrapped, PRESS loves looking back at some of the top campaigns of 2023. Our office gossip revolves around what brands we think topped the charts this year. Here are five that deserve a round of applause:
Hello Fresh x Tinder
Erin swipes right on this one…
In honor of cuffing season, Hello Fresh and Tinder partnered for a date night collab with the perfect recipes to cook for a romantic evening. Hello Fresh x Tinder promoted their collab by also releasing a limited series of Forking Seasonings for $14.99. Subscription plans only cost $49 per box and a check on your profile that you know how to cook. This met our standards for the perfect campaign in terms of relevancy, as it targeted the right audience and timing, catering to those using both of their services—a perfect combination for a date night. Brownie points for Hello Fresh x Tinder being pro-pop culture.
Olaplex Dupe
Annie loves the ‘balayage’ of creativity and wittiness showcased in the 2023 Oplapex campaign. Olaplex found a way to make their product culturally relevant by introducing Oladúpe. This move not only attracted influencers but also generated 30 million views for the #OlaplexDupe alone. The campaign’s link directs users to an alternate website where the first 160 buyers receive a free real bottle of Olaplex, accompanied by an explanation highlighting why their product can’t be replaced. Transforming a typical challenge faced by luxury brands into a campaign that amplifies and generates buzz around Olaplex’s core messages.
TRUFF x Popeyes
We weren’t surprised when Caroline chose the TRUFF campaign, considering she’s the office “sauce boss” and always has a stash with her. The spicy TRUFF chicken sandwich collaboration with Popeyes launched both brands into the mainstream spotlight. The campaign offered a little taste of everything. When you ordered the sandwich, you received a 25% discount on your next purchase at TRUFF.com. Not only is TRUFF a trendy way to add spice to your meals, it is also one of the first original sauce products to be featured in a chain restaurant.
Chipotle Napkin Holder
The biggest headache is spilling things while your driving and having to scurry to find whatever you have to clean it up. Chipotle saves the day with their limited edition $30 vegan napkin holder. This napkin holder can be attached to your visor for your convenience. The Chipotle campaign was such a hit it sold out quickly and now is being resold for more on other sites. Great pick, Maureen!
Kimpton Hotels x Anthropologie
To finish off the campaign roundup, Erin chose to highlight another instance where a business enhanced their brand by making it trendy. The stress of packing never goes away, and there is always a chance of forgetting something. Kimpton teamed up with Anthropologie to bring a few select styles of travel accessories visitors can borrow while staying at their hotel. All styles are showcased on their website and are the top trendy accessories of the season. The deal is so good we may just have to *forget* to pack a few items!
Our team can’t wait to discover what 2024 holds! We’ll be on the lookout for our top performers of the new year.
