Meet 5 Instagram “It”-Fluencers We Can’t Get Enough Of
It-Fluencers: Innovative + stand out social media personalities we love
Whether it’s their style, humor or genuine content, we’ve got our eyes on some *it-influencers*. With our publicist brains at work, we can’t help but analyze what makes these influencers stand out from a PR perspective. While some might just see their favorite personalities without a second thought, we’re diving into why we’re loving their content.
@cartervailmusic: Creative Comedy Content
SNL needs to hire this guy! @cartervailmusic’s content strikes the perfect balance between sarcasm and authenticity. His ads blend into his regular posts because they stay true to his creative style. His skits, songs and relatable humor make his content truly unique. His partnership with Cash App is a prime example of how giving creators the freedom to put their own spin on ads can build trust and engagement with their audience.
The beauty industry has seen a major shift from full glam to the “clean girl aesthetic” with authenticity now front and center. But @Monetmcmichael proves that authentic content doesn’t have to mean casual or low-quality. Monet combines her genuine personality with high-quality videos to share her everyday makeup routine and love for beauty. In a social media world where low-editing, pov or vlog-style content are trending, Monet’s content stands out by being both genuine and high-quality—giving her audience captivating and real content to watch!
@damondominique: Gen-Z’s Anthony Bourdain?
Who doesn’t love escaping into fantasies of luxury travel destinations? However, let’s be real, that’s not a reality for most of us. @damondomique is a travel content creator whose posts are witty, realistic and beautifully shot with a vintage feel. He brings his followers along on his journeys, sharing personal experiences that add depth to his cinematic travel content. On top of that, he has written a travel book, offers online language courses and posts educational sit-down videos that teach essential travel skills, like how to get a work visa etc. His educational yet high-quality content draws in even those with short attention spans, inspiring them to make their travel dreams a reality!
@wilbur_minidox: Pawsome Partnerships
“Pet-influencers” are on the rise and @wilbur_minidox is providing tail-wagging content. With partnerships that perfectly capture the life of both dogs and dog parents, Wilbur is proving that there truly is an influencer for everyone. These partnerships show that picking an influencer based on content and personality—rather than just follower count—can help brands reach their ideal audience more effectively.
@chefreactions: Yes, Chef!
Why is brutally honest, casual content so binge-worthy? @chefreactions shows us why. Whether it’s reacting to grandma’s decades-old recipes or viral food videos, he shares his unfiltered thoughts as if he’s seeing them for the first time. With consistent filming and editing techniques, his content remains simple yet addictive. He has a unique flavor for content creation and we’re eating it up!
In influencer marketing, authenticity and creativity are key. Whether it’s comedy skits, captivating beauty routines or educational travel content, influencers stand out by staying true to their unique styles. Genuine connections between influencers and their followers are what prove to make the most attention-grabbing content.
