PR Case Study: Shining a Spotlight on the National Senior Games
THE ASK
In preparation for the 2023 National Senior Games, the NSGA team entered into a national public relations partnership with PRESS PR + Marketing. PRESS was tasked with garnering national media attention for the 2023 National Senior Games in line with the mission of NSGA – to promote health and well-being for adults 50 and older through fitness, education and sport.
STRATEGY
PRESS PR + Marketing developed a strategy to flood the national media market with inspiring human interest stories, athletic accomplishments, expert advice and promotion of healthy aging.
The PRESS team took a deep dive into newsworthy angles and writer profiles to strategically plan and pitch stories according to the beat of each goal publication. Harnessing the stories of inspiring senior athletes, the PRESS team prioritized personalized media outreach, getting the games on the radar of target national media contacts far in advance of the Games themselves.
TACTICS
- Thorough Media Research + Relations
- Strategic Personalized Pitches
- Custom Media Stories
- Timely Athlete + Expert Interviews
RESULTS
Through the efforts of the PRESS team, NSGA seniors scored big on the national media front:
- 85+ Media + Social Placements
- Athlete profiles in INSIDER, Forbes, FOX News, CNBC Make It, PEOPLE, TODAY, NBC News, AARP, MSN, the New York Post and more
- 5B+ Potential Media Impressions
- 77M+ Potential Social Media Impressions
- $26M+ Estimated Ad Value
By providing writers with a variety of angles and interviews, national coverage trickled in early on before official pitches were distributed and stories flooded national outlets. Leading up to and during the National Senior Games, national media outlets expressed interest in the unique stories of athletes. Extensive national coverage was secured before, during and after the 2023 National Senior Games.
