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pieces of media content
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million impressions
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corndogs eaten, probably.
THE FLORIDA STATE FAIR
PR / Social Media / Community Relations / Events
Problem
After several years of negative publicity due to an incident occurring with one of its patrons, the Florida State Fair had an undesirable image in the eyes of the public. General consumers felt the Fair was unsafe and not family-friendly.
Strategy
PRESS PR + Marketing developed a strategy to flood the statewide media market with family-friendly messaging, safety improvements, inspections and promotion of fun entertainment options for people of all ages – toddlers, teens, adults and seniors.
Tactics
- Activated Community Influencers
- Media/Student Inspections
- Custom Media Stories
- Equal Representation
Results
During the Florida State Fair, negative stories were greatly diminished, both ride inspections and safety procedures were lauded as “some of the strictest in the country.” Extensive national coverage was secured during 2018 because of a baby being born at the fair. Lyric Love, a beautiful baby girl was delivered by local deputies on Valentine’s Day.
