FITLIFE FOODS

Branding / Design / PR / Social Media / Community Relations / Events

Powering a health & wellness brand to the front of the pack.

Problem

As one of the pioneers in the prepared meal category, Fitlife Foods was starting to blend in to a much more crowded marketplace with a recent explosion of competition. With an expansion in both retail locations and an initial foray into home delivery segments, Fitlife Foods needed to differentiate themselves from the pack with their brand position of being a healthy lifestyle brand, not simply a meal provider.

Strategy

PRESS aimed to create a distinct and ownable look & feel for Fitlife Foods that highlights the energy and positivity of their brand. In addition to a brand redesign across all touch points, PRESS generated national and local media coverage and worked with social media influencers to reinforce the idea that Fitlife Foods helps people own their day.